businesses than ever before, trying to address things like that, they say we will start alternative energy companies. you are seeing people go at and try to create direct solutions to challenges as opposed to, you know, kind of rallying it. >> don't you think there is a difference between trying to do something on facebook or trying to do something on twitter and actually out there getting your hands dirty? >> sure. but i think there is also, you know, the same number of people who are out there doing, you know incredible activism. that number is the same. what's different today is that there are more people at a younger age who will have direct exposure to the social issues and social problems than ever before. there is a tendency to criticize, oh, well, it's only on facebook to so that shouldn't matter. the fact is, more people have awareness because of that. more people are connected to these issues. everything we know about how people develop and form their habits and grow over time suggested people are introduced to these con cests before they turn 30, they are going to become part of